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Specialisation: Marketing

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A Comparative Analysis of Business Tactics: Traditional Marketing vs. Digital Marketing

Introduction Marketing strategies substantially impact how businesses adapt to the ever-changing nature of the modern economy. In this thesis, we will look at two rival companies’ traditional and digital marketing

Continue reading 19 Apr 2024
Leadership Excellence Across Diverse Domains: Insights From the Military, Corporate, and Marketing Arenas

Introduction This investigation explores three domains: the U.S. Marine Corps, a top-performing marketing team, and an organisation where an influential leader made a lasting impression. Every portion offers a different

Continue reading 21 Dec 2023
Kraft Food Website Marketing

The internet has become a sweeping tool companies can use in marketing. Accordingly, for branders and marketers, acceptance of the value of websites to leverage customer acquisition in selling products

Continue reading 19 Jun 2023
The Use of Celebrities and Social Media Influencers in Marketing

Abstract In recent years, the trend of utilizing social media influencers and celebrities in marketing has gained popularity among small businesses due to its numerous benefits. However, more research must

Continue reading 12 May 2023