The Need for Globalization Moves by the Company The following are some of the reasons why globalization is beneficial to the company. To start with, it will let the company
Introduction When a marketing communication plan report has been prepared for a specific car brand like Mercedes-Benz, with a focus on the “SELL IT TO US” promotion, it should be
Abstract This annotated bibliography focuses on academic reading materials categorized into respective business domains, including financial reporting, international business, foundations of management, assumptions in marketing, and theories of corporate finance.
Grabbing and maintaining consumers’ attention is becoming more challenging, especially with increased competition from companies operating in the same industry. Companies are adopting marketing modes and strategies that can reach
Introduction Marketing strategies substantially impact how businesses adapt to the ever-changing nature of the modern economy. In this thesis, we will look at two rival companies’ traditional and digital marketing
The internet has become a sweeping tool companies can use in marketing. Accordingly, for branders and marketers, acceptance of the value of websites to leverage customer acquisition in selling products
Abstract In recent years, the trend of utilizing social media influencers and celebrities in marketing has gained popularity among small businesses due to its numerous benefits. However, more research must