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Specialisation: Marketing

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Marketing Campaign of Mercedes-Benz

Introduction When a marketing communication plan report has been prepared for a specific car brand like Mercedes-Benz, with a focus on the “SELL IT TO US” promotion, it should be

Continue reading 29 Nov 2024
Annotated Bibliography: Strategic Trends in Global Marketing

Abstract This annotated bibliography focuses on academic reading materials categorized into respective business domains, including financial reporting, international business, foundations of management, assumptions in marketing, and theories of corporate finance.

Continue reading 29 Nov 2024
Traditional Marketing Versus Influencer Marketing

Grabbing and maintaining consumers’ attention is becoming more challenging, especially with increased competition from companies operating in the same industry. Companies are adopting marketing modes and strategies that can reach

Continue reading 12 Nov 2024
A Comparative Analysis of Business Tactics: Traditional Marketing vs. Digital Marketing

Introduction Marketing strategies substantially impact how businesses adapt to the ever-changing nature of the modern economy. In this thesis, we will look at two rival companies’ traditional and digital marketing

Continue reading 19 Apr 2024
Leadership Excellence Across Diverse Domains: Insights From the Military, Corporate, and Marketing Arenas

Introduction This investigation explores three domains: the U.S. Marine Corps, a top-performing marketing team, and an organisation where an influential leader made a lasting impression. Every portion offers a different

Continue reading 21 Dec 2023
Kraft Food Website Marketing

The internet has become a sweeping tool companies can use in marketing. Accordingly, for branders and marketers, acceptance of the value of websites to leverage customer acquisition in selling products

Continue reading 19 Jun 2023
The Use of Celebrities and Social Media Influencers in Marketing

Abstract In recent years, the trend of utilizing social media influencers and celebrities in marketing has gained popularity among small businesses due to its numerous benefits. However, more research must

Continue reading 12 May 2023